Problem
Users can find it difficult to find hobbies because they often find them. They do not know that there are many occupations.They may be able to live their lives and interests.
Hobby app
Yandex Practicum student project
Solution
An application that helps to open up the world of various hobbies to users, find inspiration, try something new and discover amazing hobbies. The process of searching for a hobby should accessible, easy and interestingSo that everyone can find an activity that brings joy and satisfaction.
Design process
Research
Research of the online education marketNetology shows that interest in him in recent years is systematically growing. By 2021, the share of people with online education experience has increased almost in the United States. 3 times (from 14.5% to 41.3%). Among the strongest trends is the popularization of mobile learning.
Results of the study
Among the problems with online education, respondents most often cited technical issues—36%. Lack of contact with an instructor —27%, and a lack of motivation to learn without instructor supervision—23%.
Product audience
People of all ages who are looking for inspiration want to evolve and change their lives. From students craving new knowledge to professionals looking to delve deeper into their hobbies.
For convenience and understanding of the value of the product functions, I created 3 personas:
Competitive analysis
The team and I identified 8 competitors and shared them. The analysis was carried out on 3 main indicators:
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1
Usability. Useful functions of competitors
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2
Visual design. Good design solutions
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3
Functionality. Advantages and Disadvantages of Nielsen Heuristics Competitors
We went through basic scenarios, identified patterns and useful mechanics, and noted the presence (or absence) of necessary features.
And also collected feedback from open sources.
Key findings
- Live broadcasts – something that will help to stand out among competitors
- Information on lecturer workshop will increase user engagement and trust
- Filtering by category and search by keyword help users who already know what they want
- Gamification plays an important role in motivating users to develop
- The ability to leave a rating and write a review after a workshop makes the app feel friendlier and helps create a lively, supportive community
- Recommendations, based on the rating and ratings of the user, help to navigate a lot of information and quickly find what you need
Hypotheses
Based on the results of the analysis, hypotheses were drawn up that should be checked at the interview:
User interviews
9 people were selected from the target audience. The task is to determine what is important for them when working with such an application, to understand the experience and current problems, and to test hypotheses.
Description of respondents
User interview guide
Piece of decryption
User interview findings
- Users are important feedback mentor
- It is important for users to be able to tune in the basic functions of the application
- For users, this is an important factor. visual applications. It should be minimalistic, memorable and vivid, with pictures and videos describing master classes and drawing attention to them.
Design
After analyzing competitors and interviewing users, I have compiled the solutions I want to implement and based them on Job Stories and User Stories. Stories will help focus on the user problem. Based on them, created a User Flow - it will help structure data and not miss important details when designing an application.
Job Stories
User Stories
User Flow
Mockups
The customer’s wishes for the visual style of the application were as follows: it should be modern, minimalistic, with the use of the app. flashy and attractive graphic elements. The main thing is to be modern, fresh and with high-flying.
usability testing
I asked participants to complete a usability test to identify weak points in the experience. Their primary task was to find and register for a workshop, watch the livestream, and leave a rating. Secondary tasks included finding favorites, completed workshops, progress, notifications, and settings. I asked participants to think aloud throughout the session.
The results were scored on a table.
| Script | Hypothesis | Criteria for success |
|---|---|---|
| 1. Registration in the app | The user understands that you can register both by phone number and by using mail and social networks. | The user has no problem registering |
| 2. Search for workshop | The user understands that you can search for workshop both in the search bar and using filters. | The user found in a convenient way the desired workshop |
| 3. Registration on the workshop | The user will be able to register on the specified date and time | The user has no problems with registration. |
| 4. Watching the broadcast | The user understands that they need to select Join the broadcast to take part in the livestream | The user clicked on the button "Join the broadcast" to participate in the broadcast |
| The user understands that they can post comments and reactions during the livestream | The user noticed an input for comments and icons with reactions | |
| The user understands that it is not necessary to leave an assessment and review of the workshop | The user noticed the "Skip" button. | |
| 5. Schedule and view of recorded workshop | Users can easily find a schedule section | The user went to the "Learn" tab |
| The user will find past workshop and saved broadcasts | The user clicked on the card with the past workshop | |
| 6. Chosen. | The user will quickly find the selected | The user clicked on the heart icon in the "Learn" tab |
| 7. Profile | The user will quickly find progress and rewards. | The user clicked on the avatar on the main tab |
| The user will understand that by clicking on the profile photo you can change the name and photo | User clicked on profile photo | |
| 8. Alerts | The user will quickly find notifications. | The user clicked on the bell icon on the main tab |
Findings
- One respondent could not immediately find a favorite, the others coped within a few seconds.
- Some participants did not immediately know where to find past workshops or that tapping a card would open its recording
- One respondent suggested hiding comments in the broadcast because they overlapped the video itself. Perhaps hide them in the icon and open by clicking on it in the modal window.
The main scenario is clear to users and does not require significant changes. Further improvements should focus on secondary scenarios: make the transition to the favorites more noticeable, simplify the search for past master classes and broadcast recordings, and provide the opportunity to hide comments in the past. Time to broadcast so they don't cover up the video.
Outcomes
- I tried myself as a project manager during the research phase.
- Conducted competitive analysis and user interviews
- Developed the design of the application taking into account the wishes of the customer to the visual, guidelines of the iOS platform, the convenience of scripting
- Collected a UI-kit, tested prototype on users
I managed to effectively organize the work of the design team, which allowed to improve processes and coordinate efforts. In addition, I studied the navigation patterns in mobile interfaces more deeply, and my decisions were confirmed by the results of user tests.